Wednesday, May 25, 2011

Social Media for Businesses

Social media is user-generated content distributed online and through mobile phones. Social media includes social networking, blogs, photo sharing sites, online forums among others. Social media is used not only by individuals, but also by organizations and companies to connect directly to their target audiences. Compared to traditional forms of media such as TV and radio, social media is free of charge. Social networking is a part of daily life for consumers of all ages, and their tastes demand communication that feels organic or sincere.
Companies and organizations using social media must steer clear of using social media as a commercial form of communication. Instead, it is crucial for these entities to create and maintain a social media presence that engages their consumers.

If you are not Tweeting yet, it is time to start. Assign one person in the company to keep the conversation going. If you are not sure where to start, look for professional assistance. Marketing firms like Archipress, can help you get started and launch your social networking presence. The small fee paid for setting up your social networking profiles is a good investment since these networks provide continuous free pr and advertising for your company. Additionally, you can easily target different populations since these networks make it easy to identify users by demographic and even psychographic variables. Most importantly, social networking increases traffic to your website which is where you want to drive customers to buy your services.

Check out our online social presence in these sites:

https://www.facebook.com/archipress
http://twitter.com/archipress

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