Monday, May 16, 2011

Business Card Tips

  

Think about the main purpose of those 3” by 2.5” cards that accompany you everywhere you go. Business cards are essential in the exchange of contact information. However, business cards also serve to create lasting impressions of the person who carries them and of the company/organization represented. It is important to keep these three business card purposes in mind when designing and ordering your next set of business cards.

How to design a business card that facilitates contact information exchange?
1. Choose a font that is easy to read.

Good: 305-259-1815 info@archipress-inc.com (Times New Roman)
Bad: 305-259-1815 info@archipress-inc.com (Blackadder ITC)

2. Include only necessary information and leave plenty of white space. You want to ensure that the company name, your name, title, phone number, email and website are included. Remember that 3” by 2.5” is a small space, and it is not necessary to occupy all of it. A business card introduces you. If you want to provide more information, you can do so through a follow-up email or call.

3. Take advantage of new technology such as Quick Read (QR) codes to ensure others record your contact information. Consider placing your contact information QR code in the back of your business card. It makes you look tech-savvy and allows smartphone users to add your information with a click on their phone.

How to design a business card that enhances your professional appearance?
1. Business cards are your initial presentation; do not compromise quality for price. When examined closely, you will see each business card costs cents, and the price difference between a better business card and one of lesser quality will not be significant.
2. Choose a layout that looks organized. Remember to add emphasis to certain parts by increasing font size. Generally, the company name should be in larger font than your name and title.
        
3. Make style choices that go well with your industry. There are different shapes, different paper weights and styles, different printing techniques and different color options to choose from.  

How to represent your company with your business card?
1. Make sure to include your company logo. Logos look better when printed in full color. If you must go for lower cost, you can try a two color print on different color paper.
2. Make sure your company website is also included.
3. If space and layout permit, also try to incorporate the company tagline.

1 comment:

  1. Like all the tips you have shared...i think i need all these tips when design Plastic card.

    ReplyDelete