Virtual QR Code Supermarket in Korean Subway - Tesco

J. C. Penney Santa Tags

Top Brochure Printing Mistakes

 Top Brochure Printing Mistakes To Avoid
            ..because printing is permanent.

Using brochures as a marketing and promotional means is a great printing idea. Unlike other printing options brochure printing is relatively cheaper and can fit all the information needed to persuade your audience, from pictures, benefits, products offered and more. No wonder they've been around for such a long time.

There are times that when creating a brochure the point or basis for the brochure becomes vague and disoriented. For informational purposes I have gathered a list of the most common mistakes that could be prevented during brochure printing. Note: before a brochure is sent to proofreading, final checking, and final printing it still may not stop some badly written brochure printing mistakes. Keep reading so you don't make the same mistakes.

• Mistake 1: Including information that are of very little relevance to the target market.

• Mistake 2: Contact information is overlooked on the brochure. Regardless of how unique your layout design is or how beautifully worded your content is by overlooking the most important thing- having your prospects contact you- you will still most likely not get a sale out of it. Your contact information should be clear and visible on the brochure however not distracting.

• Mistake 3: Information overload. Brochures are meant for informational purposes however adding too much information may bore the reader. Keeping the content interesting and knowledgeable is key.

The Future of Print?

 

The Future of Print depends on whom you ask!

Ask people in the Print Industry, they will tell you that `print will be around forever`. Go and ask a school student and you get a entirely different opinion. Look at these figures about the future generation's opinion on print's role in communication:



Interesting information

• It took `radio` 38 years to reach 50 million people
• It took `television` 13 years to reach 50 million people
• It took the `Internet` 4 years to reach 50 million people
• It took the `iPod` 3 years to reach 50 million people
• It took the `iPad` ? years to reach 50 million people

Plus;

•  `Facebook` added 100 million users in 9 months
• `iPhone` application downloads hit 1 billion in 9 months
• `The Twitter` followers for Ashton Kutcher and Ellen DeGeneres exceeds the entire population of Ireland, Norway and Panama

Inbound vs Outbound Marketing

Inbound and outbound marketing techniques are crucial to your company's success; however as times change one is becoming more important in the industry than the other. I will start by reviewing these two marketing processes to help get the picture flowing.


Inbound marketing focuses on consumers finding you. Outbound marketing focuses on paying to broadcast your message to find consumers who will listen to you.


The inbound marketing approach is significantly less expensive than outbound marketing.

Inbound marketing strategies include:



inbound marketing strategies



 • Social media marketing

• Blogging and content marketing

• Podcasts

• White papers

• Ebooks

• Infographics

• Search engine optimization (SEO)

• Pay per click (PPC) advertising



  

  

Outbound marketing strategies include:


• Print ads

• TV ads

• Banner ads

• Trade shows

• Telemarketing

• Cold calling

• Press releases

• Trade shows

• Email marketing

• Direct mail

Some interesting stats from Voltier Digital:

• 44% of direct mail is never opened, so it’s a waste of time, postage, and trees.

• 86% of people skip through television commercials.

• 91% of email users have opted out of company email that they had previously subscribed to.
• 84% of 25-to-34 year olds have left a favorite website because of an “irrelevant or intrusive ad”.

• The cost per lead in outbound marketing is 62% more than for inbound marketing.

Nonetheless, You can be reassured that print will never go out of business. So can you guess which strategy is in the lead?