Inbound vs Outbound Marketing

Inbound and outbound marketing techniques are crucial to your company's success; however as times change one is becoming more important in the industry than the other. I will start by reviewing these two marketing processes to help get the picture flowing.


Inbound marketing focuses on consumers finding you. Outbound marketing focuses on paying to broadcast your message to find consumers who will listen to you.


The inbound marketing approach is significantly less expensive than outbound marketing.

Inbound marketing strategies include:



inbound marketing strategies



 • Social media marketing

• Blogging and content marketing

• Podcasts

• White papers

• Ebooks

• Infographics

• Search engine optimization (SEO)

• Pay per click (PPC) advertising



  

  

Outbound marketing strategies include:


• Print ads

• TV ads

• Banner ads

• Trade shows

• Telemarketing

• Cold calling

• Press releases

• Trade shows

• Email marketing

• Direct mail

Some interesting stats from Voltier Digital:

• 44% of direct mail is never opened, so it’s a waste of time, postage, and trees.

• 86% of people skip through television commercials.

• 91% of email users have opted out of company email that they had previously subscribed to.
• 84% of 25-to-34 year olds have left a favorite website because of an “irrelevant or intrusive ad”.

• The cost per lead in outbound marketing is 62% more than for inbound marketing.

Nonetheless, You can be reassured that print will never go out of business. So can you guess which strategy is in the lead?