Wednesday, May 16, 2012

4 Great Tips For Creating Your Company Logo

The case may be that you've set up your company and now are looking to create a unique logo that will attract future clients, or your possibly looking to revamp your old logo to create a more welcoming and secure feel to the brand. As a growing business we have been through the creation logo process and business identity creation. We have accumulated some great tips to help you started:



  1. One Size Fits All- After creating your drafts of logo ideas select the logo that looks good large or small. In the end this will allow for more variety in your printed materials and ads.
  2. Have you heard of the acronym KIS. In this case try to Keep It Simple. Your logo doesn't have to look fancy to grab attention. Take for instance logos like that of IBM and Apple. Their logos are simple but memorable.
  3. Don't go color crazy! Limit your logos to two or three colors of ink. The downfall of having too many ink colors in your company's logo is the unnecessary circumstances that may arise on your printing budget and not to mention that the logo might actually look distracting, rather than distinctive. A nice-looking, two-color logo will give you the professional look you want at a reasonable price.
  4. Use standard ink colors. Custom-mixed inks cost more, and many standard ink colors offer just as unique and professional a look as their more expensive, custom-mixed cousins.
If you decide you would rather leave it to the professionals. Our in-house programming department and years of expertise mean the best option when it comes to color, paper quality and on-time delivery. Our industry veterans can handle even your most complex projects.
See more great ideas like this! Click here to visit the Archipress and Design, Inc. Ideas Collection.  Send this article to a friend


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Archipress and Design is a printing company located in miami, fl 33186. We specialize in quality products for business cards, flyers, brochures, postcards, door hangers and more. Give us a call for a quote or to simply show your appreciation. 305.259.1815 or 1-877-447-2347.

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